Real Age

There’s a lot of truth in the phrase, “It’s not the years, it’s the miles.” Living a long life is largely related to the choices we make. Still, many Americans are relatively unhealthy, in spite of doctors trying to encourage — and in extreme cases — warn us to eat healthier and exercise more. We tend not to heed these messages, partly because there’s no apparent yardstick with which we can gauge the real difference they can make.

Real Age, a company promoting health, wellness and lifestyle, wanted an advertising campaign to introduce people to their website. There, individuals could obtain personalized health advice based on their unique profile — a life-health snapshot that visitors can create by answering a series of questions related to diet, family history and personal lifestyle. Each execution asks a relevant question, and employs the Real Age health profile rating system to illustrate that the way a person lives can actually affect how long a person lives.

We designed ads using the Real Age measurement system — creating profiles of typical people in real life scenarios. Each begins by listing the chronological age of the subject, or baseline risk factor, and is followed by a list of relevant lifestyle risks (positive numbers) or benefits (negative numbers) which are then added to determine the real age of the person or actual risk level. This abbreviated demonstration of the Real Age system presents the reader with a tangible illustration of how our choices impact our true age. Readers are invited to visit realage.com for a personal assessment, and where they can design their own age reduction plan, incorporating behaviors and activities that can slow the rate at which one ages.