Oregon Medical Laboratories

Today, many employers — even those outside the world of professional athletics — require their employees to submit to drug testing as a condition of their employment. Depending on the occupation — airline pilots for example — ongoing periodic testing may continue for obvious reasons. Because the accuracy of these tests can have a tremendous impact on an individual’s life, it’s extremely important to get them right.

Our newspaper campaign focused on the primary differences that set Oregon Medical Laboratories apart from the vast majority of testing facilities across America — accuracy and expertise. Running in business journals, the ads informed employers of the superior reliability and accuracy of Oregon Medical Laboratory’s NIDA-certified drug testing procedures, the most accurate in the world, as well as their expertise gained through the high volume of testing run through their facility.