Maze Women
Following closely behind the launch of the Maze Men’s site, the Maze Women’s Sexual Health site represents the second major phase of the Maze rebranding. It differs from the men’s site as appropriate to the heightened sensitivity, fear and even sometimes pain, associated with issues of female sexual health.
One of the primary differences between the two entities is the robust Women’s Forum and extremely active Better Sex Blog found at Maze for women. Because women are generally more open than men about sexual issues, and freely seek engagement online from both experts and peers, these two components are gang-busters in natural search results, and draw a wide audience, including a large portion of patient acquisition. This strategy has allowed them to reduce the roll (read “cost”) of print advertising to drive awareness and growth for the practice.
Men’s Westchester Magazine Advertising