Dell

Dell’s line of Optiplex 755 computers were designed to provide a company’s IT department with more remote access, more control and, as a result, more time to focus on information technology as a strategic business tool.

This online campaign, inspired by and shot like The Office, used satire to persuade IT decision-makers to consider Dell’s new system. The storytelling is a riff on “The Office,” which, of course, features a fresh set of weird-but-grounded-in-reality challenges to cope with every week — not unlike the real world. If only Andy, Dwight and Jim had the Optiplex 755.