Fisk Alloy

A brand re-fresh can be a jolting experience, most especially for those who have been in the trenches the longest. They are, in a manner of speaking, the backbone of a company, often with roots that reach down through decades of history. Unearthing those in the name of progress is a delicate matter, but can partly be addressed through internal efforts, such as this anthem video, that showcase the importance of a company’s past while simultaneously unveiling its new path and the promise of where its heading.